Five considerations when choosing Wristbands
Five considerations when choosing wristbands for your next event. The wristband is available throughout the world, and its ability to connect with its wearer is what makes it such a powerful tool. The evolution of the wristband and its applications around the world continue to be as relevant as ever. The endless design options and materials used, as well as the varied applications, make it a valued and trusted identification solution for many types of events. The intimacy and proximity to the end-user make wearables as powerful a marketing tool as a branded piece of clothing and only one-step away from the likes of a personal tattoo. Collecting well-made and branded custom wristband is very popular with festivalgoers. Many attendees are leaving a wristband on for the entire festival season as a badge of attendance and commitment to the culture. The wristband is foremost an identification solution tool widely used across several industries beyond festivals. Advancements in modern technology, including the use of RFID and sustainable materials the wristband is remaining a relevant and contemporary tool. With many variations of wristband styles available, knowing what element to choose can not only be confusing it’s can also impact the profitability and success of the event, the post-event reporting capability and most importantly the end-user experience.
1. Knowing your end-user:
Knowing your end-user is a critical piece of information when choosing your custom wristband design. It is important to consider what your end goal is for this person. Influencing what the end-user feels, what they see, and the level of comfort they experience. Many people put a great deal of thought into what they wear, including accessories and wristbands, should be no different. How it feels on their skin, what it looks like, what kind of emotion do you want it to create? As an example, a more contemporary crowd may appreciate the value of RFID wristband technology with cashless options vs a more analogue event where a Tyvek wristband is more practical. Also considering if they wristband will be submerged in water or for single day use, in that case, a Tyvek or Ultra HD would most likely suit. Alternatively, if the wristband is required for a multi-day event with needs of high security and a lasting keepsake, then fabric or woven wristband is the best option. If security is not a priority than silicone wristbands are ideal as they are inexpensive, vibrant and versatile, making them an ideal choice for many events, such as concerts, fundraising, branding and even political campaigns. With options to have text and logo embossed, debossed, or printed, these wristbands provide a cost-effective solution that delivers maximum impact with minimal outlay.
2. Security needs:
The rising cost of venues, talent, food and staff. Not to mention safety and the cost of liability insurance makes it most important that organisers know who is attending. Having visibility of attendees and their movements within the venue is not only valuable information for optimising returns, but it is also a basic requirement from an emergency and situational perspective. Access control is a large part of maintaining a secure and safe environment. Choosing the appropriate wristband from a security perspective is always an important consideration. For instance, a printed Tyvek wristband will be tamper-evident, meaning it will shred or break the security cut vs a fabric wristband which can only cut off the wearer means lower the risk of ticket fraud. Alternatively, health care institutions such as hospitals and clinics need identification and access control for obvious reasons; a vinyl wristband is, therefore, more applicable and common. To add plastic wristbands, allow high-resolution full-colour imaging and contain a highly secure locking mechanism. These premium qualities do come at a cost; however, and plastic wristbands are typically more expensive than other alternative materials.
3. Marketing your brand:
Using a customised wristband for your event is one of the most commonly overlooked opportunities to capitalise on your brand’s awareness and exposure. Costs of advertising through digital, print media, radio or otherwise, are generally in the thousands of dollars per campaign. For instance, a professionally designed and colourful wristband for an event of 500 attendees has considerable reach. Wristbands are a fraction of the cost of conventional advertising campaigns; the wristband is intimate to the end-user and in many cases will become a keepsake if the event is memorable. It is the custom wristbands diversity and agility of design that makes is more than just flashy keepsake bracelet. When choosing your wristband options always choose something that your target market will value and considered special. People remember great experiences, and if your event is that, then you will have that person return and enjoy your event or venue again. It is a small price to pay to increase customer loyalty.
A custom wristband can use several different materials types, including Tyvek, Plastic, Fabric, Vinyl, Silicone and Woven Fabric. All material choices have pros and cons, and it is important to understand the limitations and advantages of each. Tyvek (paper) is made of high-density polyethylene fibres, Tyvek is a lightweight, strong and highly durable synthetic material that is most common in nightclubs, events and recreational venues. Tyvek is relatively inexpensive, and 100% waterproof, tear-proof and comes in various styles such as plain, patterned, stub and wristix. Plastic wristbands possess superior strength properties to Tyvek and are water-resistant even to prolonged exposure, making them ideal for use at water parks or multi-day events. Plastic wristbands allow high-resolution, full-colour image and contain a highly secure locking mechanism. These premium qualities do come at a cost; however, and plastic wristbands are typically more expensive than other alternative materials. Vinyl wristbands are also durable and versatile. Generally used for multi-day events, this option is popular with hospitals and outdoor events where security and quality are a priority. Fabric wristbands are typically considered the “festival” wristband because of the comfort, reliability and security benefits. These can be made from PET (recycled plastic material) and fully customisable. Silicone is durable and colourful, easily removed and reusable make them perfect for promotions and community centres. These can come in various designs and complexities, including internal RFID chips.
5. Cost and budget:
When budgeting for an event, end-user experience and customer loyalty is often the most common thing that is overlooked. The ROI expectations of any event will dictate financial allocation for the various elements of the event. Event organisers should always consider the desired outcome and importance of each financial allocation. Security vs loss of potential income through fraud, the value of branding and customer loyalty vs simple generic design and low cost. What is your event or venue mission, security requirements, marketing message and budget? Is this a one-off event, or is this an ongoing event? You may find that an RFID solution is a best-fit option. In the end, you get what you pay for. Just make sure you consider the opportunities and trade-offs over price. Sometimes it worth it to pay a little more to get huge longer-term value. Consider the bigger picture.
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