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RFID Cards Are On The Rise

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RFID cards are everywhere.  From your local aquatic centre and gym to the next music festival or University Open Day, RFID cards are growing in popularity and prevalence. For good reason too!  RFID cards are on the rise!

As RFID technology has become more cost effective so have the accompanying RFID wristbands and RFID cards. Use of the cards has also grown to encompass not just access control, but engagement and social media integration.  More and more, events and venues using RFID technology are focusing on ways to add value to the user experience. On the flip side, the goal is also to obtain valuable data from users such as their activity patterns, likes, social media reach and more. Data is king in the new digital age, and this is no different when it comes to marketing.

Key uses of RFID cards in 2015

  • Hotel access systems – guest access to rooms and facilities often use simple RFID Cards that can be scanned at close proximity.
  • Aquatic centre or fitness centre access – simply used to scan for access to facilities, but also set-up to within their membership structure i.e. the visitor may have access to the pool but not the sauna due to their lower membership status.
  • University Open Days – for quick registration and information dissemination, visitors scan their card at each faculty and are sent information on their chosen course automatically.
  • Business events and conferences – engagement of participants and attendees with treasure hunts, but also information gathering with regards what parts of an event the attendee visited, breakout sessions etc
  • Music festival VIP areas – in conjunction with their identification wristbands, RFID cards can be used by VIP’s for special experiences offered by sponsors of the event itself. This might entail access to a VIP lounge for instance.

AAC offers RFID Cards with all major chip types, including Mifare 1k and Ultralight, as well as others. Contact us today to discuss your requirements.  For more articles like, RFID Cards Are On the Rise, subscribe to our newsletter and stay up to date.

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