Corporate events can be the perfect setting to work on team dynamics in order to build your business. The group activities at these events promote: teamwork, shared responsibility, communication skills and better customer service practises. Unfortunately though, these events often aren’t possible without corporate sponsorship. Sponsorship can be a unique branding opportunity for your business through providing unique branded products for the corporate event and future customer engagement. One way of achieving this is through the use of company-branded niche promotional products including lanyards. Keep reading to learn more about sponsoring corporate events with lanyards.
Corporate events, such as work retreats, staff training days and product launches are beneficial for staff and consumers alike. Functions like these are a fantastic way to network, improve employee morale, and to formulate business strategies in a relaxed setting. Sponsorship at corporate events can be very beneficial, as it helps position your company from a branding perspective and allows you to reach out to your target market in an alternative way. It can be a large sponsorship deal where you sponsor the whole event or something smaller such as providing branded lanyards for attendee name tags.
Why consider sponsorship?
The simple answer is that a sponsorship opportunity will reap you as many benefits as the sponsor receives. Sponsorship enables you to reach a specific niche target market while not wasting money on ineffective advertising. Secondly, corporate sponsorship complements other marketing strategies, such as television and radio advertising, email marketing and trial offers for new products. Sponsorship also functions as a third-party endorsement.
2-3 day corporate functions are commonplace in many businesses. The primary focus is to get to know your colleagues on a personal level, in order to work together to generate ideas. An effective means of corporate sponsorship at these events are nametags attached to lanyards emblazoned with your company’s logo. When circulating at these events, the attendees wearing the lanyards will promote brand recognition and will also help with customer loyalty and retention. They could even generate new leads for your business by acting as a ‘prompt device’ and help turn warm leads into sales. The longer the event, the more exposure your brand will receive. Events that go on for 2-3 days or even a week will provide the largest publicity. Attendees of these lengthier events often wear their name tags and lanyards out into public when they pop out during breaks and after for dinner, etc. It’s great exposure especially if you are a local company.
Sponsorship at corporate events can cover a multitude of areas, from stands at trade shows through to sponsoring awards and speakers. It’s essential to choose the right activity that suits your company best. Lanyards are a fairly cost effective option; however your company branding and message will constantly be seen, throughout the event.
It’s not only at corporate events that lanyards are used. Hospitals, factories, commercial premises along with business, often use name tags and lanyards for identification purposes. The attached nametag and the design on the lanyard immediately evoke recognition of these occupations among the general public. When your business uses lanyards for identification, you will create awareness around your brand which will seep into the consciousness of the public.
A lanyard emblazoned with your company logo and colours will create an immediate association with your brand. This amounts to relatively cheap, yet extremely effective advertising. Outside of the corporate event environment, lanyards can create instant brand recognition and thereby increase sales. Lanyards designed in your company colours and adorned with your logo are the ideal way to create brand recognition among current and prospective customers. As there is room to attach identity information to the bottom, consumers are likely to carry them around. Whenever they use them, there is instant subconscious recognition of your company. The more they are exposed to items such as this, the more likely they are to buy from your business in the future.
Lanyards are an extremely efficient way to promote your business. They are more than mere trinkets with your company’s contact information. It may not seem like it, but these nifty little promotional items can help evoke customer loyalty and retention to your business. When handed out at public events like trade shows or product launches, lanyards can even generate new leads for your company.
Customer loyalty and retention is created through visual reminders of your company. It has been proven that promotional items such as lanyards can boost customer loyalty more than television or radio advertising. This is probably because customers had to associate with you (i.e. attend an event) to receive the lanyard and have attached a personal memory to that event. Therefore, if customers attach a positive association to the lanyard, they will continue to buy from you and recommend your business to their friends and colleagues. This, in turn, will guarantee you a loyal customer base, as well as a steady stream of new clients.
To take advantage of new leads, ensure you have plenty of company lanyards on hand at promotional events, such as new store opening, product launches and annual sales. Prospective customers will pick up your promotional lanyards and will have your details on hand whenever they need your products or services.
A final opportunity to sponsoring corporate events with lanyards is exploiting their value in ability to generate professional leads by attending trade shows, where you can give out lanyards to fellow business owners. Most small- to medium-sized business owners have a dedicated customer base, whom can potentially become yours.
Sponsoring corporate events with lanyards can be a unique branding opportunity for your company. You will reach a large segment of your target market at a relatively low cost. Company lanyards create brand recognition, retention and loyalty among current and prospective customers with great ease.
