Promotional Items are commonplace in 2015. Almost every company, event and venue in every corner of Australia is aware of their existence and considers them in their marketing strategy. And, as with all other elements of marketing strategy, you may need to starting thinking outside the box with promotional items.
This is often a challenge for company’s. Even more so than individuals, company’s are afraid to try new things for fear of failure, or because they feel it is not consistent with their brand. But in 2015, when promotional items are so popular, wouldn’t it be great to stand out just a little and to consider more branded promotional products than just the good old pen?
Why use Promotional Items
Let’s look at your potential goals, because this is key when choosing promotional items.
Goal 1: We want to generate awareness of our company
Increasing awareness takes two forms; firstly to get your company in front of people and then secondly, to make sure they remember it. We’ve covered this topic before with regards making sure products are relevant i.e. don’t give out branded iphone cases at a retirement home expo. So, any and all promotional items will achieve the first part – your company will be in their hands. But how do you make sure it is remembered? By being unique. This is where products such as promotional confectionary or promotional lip balm come in. We’ve all been given pens, bags and standard items like that; often the product goes straight in the desk drawer. But something unique like a pack of jelly beans or a tube of lip balm is memorable and will increase the likelihood of your company being remembered.
Goal 2: We want to generate a ROI
This applies to a wide range of venues and events that use promotional items as merchandise. The goal here is to generate a strong return on investment, but also to sell as many products as possible. At many expos and events, popular items include t-shirts, hats etc but the products that offer the greatest ROI are those that are unique. Think branded cow bells for a rodeo, branded wine coolers for a vineyard and even custom printed ponchos for an outdoor event. Anything unique carries a premium, which will generate greater revenues.
Consider thinking outside the box with promotional items. You’ll achieve your goals and provide something memorable for the recipient.
For more information about promotional items, talk to AAC – contact us today.
