Promotional merchandise is an effective way to promote your brand’s identity, generate and improve brand awareness and establish an emotional connection with your targeted audience. It can also be a low cost option that provides a tangible connection to your audience and create a memorable moment that continues well beyond that initial meeting. With such a wide range of products available, how do you ensure you pick the right product that will resonate with your customers and accurately promote your brand? Keep reading to learn how to WOW your customers with promotional products.
Consider these four helpful tips before your next promotional merchandise purchase:
Be authentic to who you are as a company
Offer products that are true to your business’s values and speak to your core culture. Are you passionate about sustainability? Pick a recyclable product. Are you a premium provider? Maybe a high quality notebook. The product you choose should reflect your brand identity and be an extension of your overall customer experience. Choosing a product that is misaligned with who you are and what your business does will leave a bad impression.
Make the product relevant to your customer
Offer products that your customer will truly appreciate and be likely to use. The right product will continue to be in front of your customer and promote your brand long after the initial giveaway moment. Here are a few questions to ask yourself; is the product age-appropriate? Does it fit into the customer’s lifestyle? Will it reflect well on them when others see it?
Connect it with an overall marketing strategy
The promo merchandise you choose should align with your overall marketing objectives and reach your intended target market. It should also reflect your branding guidelines. Ensure your logo is consistent, colours are correct. It should also fit into the overall look and feel of your brand identity and be consistent with how you present your brand across all channels.
Establish a goal for your branded promotional merchandise
What do you want to achieve by handing out promotional merchandise? It’s important to set a goal. Do you want to increase brand awareness, create memories (mementos), encourage new customers or reward loyal customers? The goal you set should influence the type of product you choose. AAC’s range of promotional products will suit any marketer’s goal and budget.
What’s trending? Here are some popular promo merchandise ideas to consider:
- Work from home items (coffee mugs, pens, notebooks, printed tees and other casual clothes)
- Lifestyle and leisure products (water bottles, coolers)
- Aussie made items
- Sustainable and eco friendly
- Virtual event giveaways (items to send ahead of a virtual event)
- Return to office (wireless tech, notebooks, pens, etc.)
- Co-branded items
- Health and wellness (masks, sanitizer, touchless tools, etc.)
The customer service team at AAC can help you select the right promotional product for your customer. Call today on #1300 797 478 to get started.
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