Stand Out At Your Next Expo With Trade Show Marketing

If you are planning to exhibit at a trade show or conference, you know how important it is to have the right trade show marketing products to make your booth stand out from the crowd. You want to attract visitors, generate leads, and showcase your brand in the best possible way. That’s why you need AAC, the leading provider of trade show marketing and print products in Australia.

AAC offers a wide range of trade show marketing products, such as signage, banners, brochures, lanyards and ID cards, that can help you create a captivating and compelling trade show booth. Whether you need a simple or a sophisticated trade show display, AAC can help you design and print the perfect trade show marketing products for your needs and budget. Plus, you can use AAC’s online design tool to customize your trade show products with your own images, colors, fonts, and text. With AAC, you can be sure that your trade show products will be of high quality, affordable, and unique.

But having the right trade show products is not enough. You also need to make some genuine strategic decisions that will make your booth stand out from the competition. Here are some of the decisions that you should consider to make your booth a success:

Choose the Right Location for Your Booth

The location of your booth can have a significant impact on your visibility and traffic. You want to choose a spot that is close to the entrance, the main stage, or the food and beverage area. These are the places where most attendees will pass by or linger. You also want to avoid being next to your direct competitors or booths that are too noisy or crowded. You can research the trade show floor plan and book your booth early to secure the best location for your booth.

Create a Theme for Your Booth

A theme can help you create a memorable and consistent booth that reflects your brand personality and message. You can choose a theme that is relevant to your industry, your product, or your target audience. For example, if you are selling travel services, you can create a booth that looks like a tropical island or a famous landmark. If you are selling software, you can create a booth that looks like a futuristic spaceship or a hacker’s lair. A theme can help you attract attention, spark curiosity, and create an emotional connection with your visitors.

Offer a Unique Experience for Your Visitors

A unique experience can help you stand out from the crowd and create a lasting impression on your visitors. You can offer a unique experience by providing a live demonstration, a hands-on trial, a game, a quiz, a challenge, or a giveaway. You can also use technology, such as virtual reality, augmented reality, or interactive screens, to create a unique experience. A unique experience can help you showcase your product or service, educate your visitors, and generate leads.

Promote your booth before the event

One of the best ways to stand out at a trade show is to generate interest and excitement before the event. You can use social media, email marketing, press releases, and blog posts to announce your participation, share your booth number, and tease your theme, products, and giveaways. You can also create a landing page or a microsite for your trade show, where you can collect registrations, offer incentives, and provide useful information. By promoting your booth before the event, you can increase your brand awareness, build anticipation, and drive more traffic to your booth.

Train your staff to be friendly and professional

Your staff is the face of your brand at the trade show, so you want to make sure they are well-trained, friendly, and professional. You can train your staff to greet visitors with a smile, introduce themselves and your brand, ask open-ended questions, listen actively, and provide relevant information. You can also train your staff to avoid common mistakes, such as eating, drinking, or using their phones at the booth, ignoring visitors, or being too pushy or salesy. By training your staff to be friendly and professional, you can create a positive impression, build rapport, and increase your conversions.

Follow up with your leads promptly and effectively

The tradeshow marketing is just one tool in the toolbox, but the beginning of a relationship with your leads. You want to follow up with your leads promptly and effectively, to keep them engaged and interested in your brand. Make sure to use multiple forms of follow up. Email, phone, or social media are an easy way to thank your leads for visiting your booth and remind them of your products and offers, and invite them to take the next step. You can also use a CRM system or a lead management tool to track and segment your leads, and tailor your follow-up messages accordingly. By following up with your leads promptly and effectively, you can nurture them, build trust, and increase your sales.

Use AAC’s Products to Enhance Your Booth

Of course, none of these decisions will matter if you don’t have the right trade show products to support your booth. That’s where AAC comes in. AAC offers a variety of trade show products that can help you enhance your booth and make it more attractive, informative, and engaging. Here are some of the products that AAC can offer you:

Signage: The Best Way to Increase Your Trade Show Booth Visibility

According to a study by the Center for Exhibition Industry Research, 48% of trade show attendees said that signage influenced their decision to visit a booth. That’s why signage is one of the most important trade show products that you need to invest in. AAC can help you create signage that will catch the attention of your target audience and communicate your brand message effectively. You can choose from a variety of sizes, shapes, materials, and finishes to suit your needs and budget. You can also use AAC’s online design tool to customize your signage with your own images, colors, fonts, and text. By using signage, you can increase your booth visibility, recognition, and recall among your visitors.

Banners: The Best Way to Increase Your Trade Show Booth Appeal

AAC can help you design and print banners that will suit your booth format and style. You can choose from a variety of formats, such as retractable, pop-up, hanging, or teardrop flags to fit your space and style. You can also use AAC’s online design tool to customize your banners with your own images, colors, fonts, and text. By using banners, you can increase your booth appeal, interest, and value among your visitors.

Brochures & Flyers: The Best Way to Increase Your Trade Show Booth Credibility

Brochures & Flyers are a great trade show product that can help you increase your booth credibility. Flyers and our other print products can provide more information about your products or services, such as testimonials, case studies, and contact details. Brochures can also help you generate leads, as you can collect the contact information of your visitors in exchange for a brochure. According to a report by the Trade Show Exhibitors Association, 67% of trade show attendees said that they collected brochures from exhibitors.

Lanyards & ID Cards

Custom printed polyester lanyards and ID Cards are a specialty of AAC, and we have manufactured and printed millions since we began in the 90’s. The key to a custom printed lanyard? High quality material, fantastic printing and a durable attachment. On top of that AAC adds world class service, unmatched experience and fantastic prices!

Wristbands: The Best Way to Increase Your Trade Show Booth Engagement

Wristbands are a fun and effective trade show marketing product that can help you increase your booth engagement. Wrist bands can serve as identification, admission, or promotion tools. You can use wristbands to identify your staff, VIP guests, or contest winners. You can also use wristbands to grant access to special areas, events, or offers. But, obviously at a trade show they are best used to push your brand! Promote your brand, slogan, or website. Perhaps the best product to use at trade shows is custom silicone wristbands.

Conclusion

As you can see, AAC offers a variety of trade show products that can help you stand out. At your next trade show or conference, you need to use a variety of tools and techniques to stand out from the crowd. Whether you need signage, banners, brochures, or wristbands, AAC can help. We help you create trade show products that will attract, engage, and convert your visitors. Contact AAC today and let us help you create a memorable and successful trade show booth that will boost your brand and business. Visit our website to learn more about our trade show products and services.