Did you know that the amusements and attractions industry is one of the fastest-growing sectors in the world, generating over $500 billion in revenue annually? From theme parks and zoos to museums and festivals, this industry offers a wide range of entertainment and educational experiences for millions of people every year. But behind every successful event or venue, there is a team of professionals who work hard to make it happen. And that’s where we come in. We are leaders in Amusements and Attractions marketing. And we have been for 30 years.

Let’s Go Into Our History:

Our history is vast. Especially, when it comes to our founder, Roberts earlier career.

Robert has been working in and around the amusement and leisure industry for over 40 years.

Robert left Sea World in 1995 and established Australian Amusements Consulting Pty Ltd. He offered his expertise as a consultant for insurers, lawyers and amusement operators in various aspects of the amusement and leisure industry. He conducted risk assessments, accident investigations and risk management for many facilities and operations across Australia.

Robert then worked as a maintenance manager for two theme parks in Sydney and Malaysia for three years. He also completed the Sunway Lagoon Monorail project that was delayed by the GFC.

Our History

In the early to mid 90s, while operating Australian Amusements Consulting, Robert saw a gap in the market. The offerings for ID in the industry were sparce and everything was imported, making the process slow and arduous. He made a strategic decision to expand our services and offer a range of products that could complement our consulting expertise. So, his wife, Kym, began managing a new division of the business.

The Transition to AAC

AAC Wristbands Australia, was a subsidiary of Australian Amusements Consulting, that Robert started in the early 1990s from his garage. Robert got into wristbands though his amusement industry contacts and a US company that needed a distributor. We eventually rebranded AAC Wristbands Australia as AAC, and started providing wristbands to the market. We filled the gap of long lead times for wristband products that were only available to be imported from the US at the time.

In 2000, he bought a factory in Brisbane and started importing wristbands.

2006 rolled around, he bought another factory and printing equipment.

In 2008, he and the team moved to a bigger complex and expanded his product range to include Tickets, Lanyards, ID Cards, Credentials, and more.

AAC has invested multiple millions in digital printing technology to offer the best service to our customers.

How We Transitioned Into Wristbands, ID & Print

Later in 2008 we became the first manufacturer of Tyvek Wristbands in Australia. Today we produce and supply, all forms of ID, wristbands, print marketing, and signage solutions to the events and attractions industry. All from our Gold Coast based office and warehouse.

We chose this niche because we saw an opportunity to create value for our clients and their customers. We realised that these products were not just functional, but also emotional. They could create a sense of identity, belonging, and fun for the people who wore them or saw them. They also help our clients with their branding, marketing, and crowd control objectives.

We also hired a team of talented and creative designers who could customise our products to suit our clients’ needs and preferences. All of this so we can offer our wide range of options, such as:

• ID: We provided various types of identification products, such as badges, cards, lanyards, and holders, that could be used for staff, guests, or members. We used RFID, NFC, QR, and barcode technologies to enable smart and secure access, verification, and data collection.
• Wristbands: We offered a variety of wristbands, such as Tyvek, plastic, vinyl, silicone, and fabric, that could be used for admission, identification, or promotion. We used different colours, patterns, and shapes to make them attractive and distinctive. We also used RFID, NFC, QR, and barcode technologies to enable smart and secure transactions, interactions, and data collection.
• Tickets and Tokens: We are Australia’s leading supplier of Roll Tickets and Prize Tokens for carnivals, and the amusement and attractions industry. The are the most effective way to use an internal currency for prizes and redemptions without any extra cash handling. Purpose built for the amusement and attractions industry,
• Print Marketing: We produced a range of print marketing products, such as flyers, brochures, posters, banners, and stickers, that could be used for advertising, informing, or persuading. We used high-quality paper, ink, and finishes to make them eye-catching and durable. We also used different sizes, formats, and designs to make them appealing and effective.
• Signage: We created a variety of signage products, such as signs, boards, displays, and decals, that could be used for directing, instructing, or warning. We used high-quality materials, colours, and fonts to make them visible and clear. We also used different shapes, styles, and messages to make them relevant and helpful.

AAC moves quick and we’re constantly receiving a positive response from our existing and new clients. They loved our products and appreciated our service. They also saw the benefits of working with a one-stop shop that could provide them with everything they needed for their events and venues.

How We Can Help You with Our Products

As the industry leader, we have the most comprehensive and diverse range of products for amusements and attractions marketing. Whether you need admission, raffle, food and beverage, or ride control, we have the perfect product for you. Here are some of the products that we offer on our website, aac.com.au, and how they can benefit you:

We hope you enjoyed reading our blog post and learned more about our company and our products. If you have any questions, comments, or feedback, please feel free to contact us. We would love to hear from you and help you with your amusements and attractions needs. Thank you for choosing AAC, the industry leader in identification, branding, and crowd control solutions. We look forward to working with you soon.

How We Became the Industry Leader

Since then, we have grown from strength to strength, becoming the leading provider of ID, wristbands, print marketing, and signage solutions for the amusements and attractions industry in Australia and beyond. We have worked with hundreds of clients, big and small, across the country and the world, delivering thousands of products and services that have made a difference.

And many more: We have also worked with many other events and venues, such as theme parks, zoos, museums, cinemas, theatres, concerts, sports, mining, schools and universities, governments, and more, providing them with unique and effective products and services that have added value and joy to their experiences.

How We Help Thousands With Amusements and Attractions Marketing

With each product, service, and innovation we offer, our aim is to transform ordinary experiences into extraordinary ones, sparking joy, excitement, and inspiration. Whether you need ID, wristbands, print marketing, or signage solutions for your event or venue, we can help you achieve your goals and make your dreams come true. So, when we say we’re a one-stop