In the realm of event planning, every detail counts, and signage is no exception. It’s the silent guide that ensures your attendees’ experience is as smooth as the event’s flow. AAC offers a suite of event signs that are not just functional; they’re integral to the attendee journey. Let’s run through the attendees journey of navigating your event signs, and see how our signs can help!
The Prelude: Arrival
Imagine the first chapter of your festival’s story. Attendees are arriving, filled with anticipation. Here, AAC’s Aluminium Composite Signs set the stage. They’re robust, weather-resistant, and they carry your event’s branding with elegance.
You can layer it with Bollard Signs and A-Frame Signs to create a focal point for arrival. Give your event a complete look. These signs are the prologue to your event’s narrative, offering a warm welcome and a clear path forward.
The Introduction: Parking
As the story unfolds, attendees find themselves in the parking lot. This is where AAC’s Corflute Signs shine. They’re the directors in this act, guiding each vehicle to its designated spot.
Simple, effective, and indispensable, these signs ensure that the excitement of arrival isn’t overshadowed by the frustration of finding a parking space.
If you need a longer term solution for parking at a business or in a complex, look no further than our Parking Signs that help designate spots in your carpark to staff or transport and logistics vehicles.
Parking Signs Make Your Team, Customer or Patron Look VIP
The Rising Action: Entryway
Moving towards the entryway, the plot thickens with anticipation. AAC’s Aluminium Composite Signs are there to meet it, sleek and professional, they guide attendees through the gates.
These signs are the transition from the outside world into your event’s atmosphere, setting the tone for the adventure that lies ahead.
Aluminum Composite Signs Are The Best Entryway Solution
The Development: Navigation
Within the festival’s embrace, the narrative develops. AAC’s Corflute Signs take on the role of guideposts, ensuring that the plot never loses its way.
Whether it’s a sign for the main stage, the artisan market, or the chill-out zone, these signs ensure that every attendee is an active participant in the festival’s unfolding tale.
Corflute SignsTake on the Role of Guideposts For Crowds
TheLull: Vendors & Food
Direct your Banners & Flags. They’re the visual crescendos that draw the eye and the crowd, signaling the start of a show, the opening of a talk, or the beginning of a workshop. They are the flags of festivity, fluttering symbols of the event’s energy and spirit.
The Climax: Engagement
The high points of the festival are marked by AAC’s Banners & Flags. They’re the visual crescendos that draw the eye and the crowd, signaling the start of a show, the opening of a talk, or the beginning of a workshop. They are the flags of festivity, fluttering symbols of the event’s energy and spirit.
AAC’s Teardrop Banner Flags Point Them in The Right Direction
The Falling Action: Shared Moments
As moments peak, AAC’s Stretch Fabric Media Walls provide the perfect backdrop for shared stories and selfies. They’re the canvases upon which memories are painted. They feel exclusive and VIP turning your patron into a VIP! Put the festival’s narrative out their for the world to see – your patrons social media accounts are now free advertising!
Stretch Fabric Media Walls Engage Patrons With Your Brand
The Resolution: Departure
As the final chapter approaches, AAC’s Corflute Signs ensure that the story ends as gracefully as it began. They guide weary but fulfilled attendees back to the realm of the ordinary, back to their vehicles, and back to the world outside, carrying with them the magic of the festival.
Corflute Signs Say Goodbye on Departure
Safety: A Silent Priority
Event safety is a silent priority that speaks volumes about your planning. Our hazard awareness Corflute Signs are crafted to be highly visible and attention-grabbing, subtly ensuring that safety remains at the forefront without disrupting the event’s ambiance.
Advertising that Captivates
Corflute signs are not just functional; they are a canvas for creativity. AAC offers signs that double as striking advertisements, turning every corner of your event into an opportunity for brand engagement. From sponsor logos to promotional messages, our signs make sure your advertisers get the spotlight they deserve.
Partnering for Success
At AAC, we believe in building relationships, not just transactions. We work hand-in-hand with event planners to understand the nuances of each event, providing personalized service and signage solutions that contribute to creating memorable experiences.
Print marketing is a form of marketing that involves sending customised and relevant messages to individual customers or prospects via mail, or in the form of printed signage in a locale, or other channels. It’s the oldest and most established form of marketing and any marketer worth their salt will tell you the benefits.
But how can you tackle your first personalised print marketing campaign and achieve your marketing goals? One of the easiest and most effective ways is to use AAC’s personalised print products, combined with this guide, which can help you plan, execute, and measure your campaign from start to finish.
Here are the steps you need to follow to create a successful print campaign with AAC:
Step 1: Define Your Goals and Objectives
The first step in any marketing campaign is to define your goals and objectives. What do you want to achieve with your print campaign? Who do you want to reach? How do you want to measure your success? These are some of the questions you need to answer before you start designing your print marketing materials.
Some common goals and objectives for print marketing campaigns are:
To increase brand awareness and recognition among your target audience
To generate leads and sales for your products or services
To build customer loyalty and retention
To launch a new product or service or promote a special offer
To educate your customers or prospects about your brand or industry
Once you have defined your goals and objectives, you need to make them SMART: Specific, Measurable, Achievable, Relevant, and Time-bound. This means that you need to set clear and realistic targets, indicators, and deadlines for your print campaign. For example, instead of saying “I want to increase sales”, you can say “I want to increase sales by 10% in the next three months by sending 5000 flyers to my existing customers and 5000 brochures to my prospects.”
Step 2: Set Your Budget
The next step in your print marketing campaign is to set your budget. How much can you afford to spend on your print materials, distribution, and evaluation? Your budget will depend on your goals and objectives, your target audience, your print marketing strategy, and your available resources.
Some of the factors that can affect your print marketing budget are:
The type and quality of your print marketing materials. For example, flyers and pamphlets are cheaper than vinyl stickers and bottle labels, and standard sizes and papers are cheaper than custom sizes and papers.
The quantity and frequency of your print marketing materials. For example, the more print materials you order and the more often you send them, the higher your costs will be.
The design and copy of your print marketing materials. For example, if you need to hire a professional designer or copywriter to create your print materials, you will have to pay for their services. (Or you could use AAC’s graphic designers to build your brand for you)
The distribution and delivery of your print materials. For example, if you need to mail your print materials to your customers or prospects, you will have to pay for postage and packaging.
The evaluation and analysis of your print campaign. For example, if you need to use tools or software to track and measure your print campaign, you will have to pay for their subscription or license.
To set your budget, you need to estimate the costs of each of these factors and compare them with your expected return on investment (ROI). You can use tools like AAC’s online calculator to get an instant quote for your print marketing materials and adjust your budget accordingly.
Step 3: Define Your Target Audience
The third step in your print marketing campaign is to define your target audience. Who are the people you want to reach with your print materials? What are their demographics, psychographics, behaviors, and preferences? How can you segment them into different groups based on their needs, wants, and interests?
Defining your target audience is crucial for your print marketing campaign, as it will help you tailor your print marketing materials to their specific characteristics and expectations. You can use tools like AAC’s online design tool to create personalised print marketing materials that appeal to your target audience and increase your response rate.
Some of the ways you can define your target audience are:
Use your existing customer data and feedback to identify your most profitable and loyal customers and their common traits and behaviors.
Use market research and customer insights to identify your potential customers and their needs, wants, and pain points.
Use competitor analysis and industry trends to identify your niche and your unique value proposition.
Use segmentation and persona creation to divide your target audience into smaller and more homogeneous groups based on their demographics, psychographics, behaviors, and preferences.
Step 4: Develop Your Message and Offer
The fourth step in your print marketing campaign is to develop your message and offer. What do you want to say to your target audience? What do you want them to do after they receive your print marketing materials? How can you persuade them to take action?
Your message and offer are the core of your print campaign, as they will determine the effectiveness and success of your print marketing materials. You need to craft a clear, concise, and compelling message and offer that communicate your brand identity, value proposition, and call to action.
Some of the tips to develop your message and offer are:
Use the AIDA model to structure your message and offer. AIDA stands for Attention, Interest, Desire, and Action, and it is a proven formula to create persuasive print marketing materials. You need to grab your target audience’s attention with a catchy headline, spark their interest with a relevant benefit, arouse their desire with an irresistible offer, and prompt their action with a clear and urgent call to action.
Use the 4 Ps of marketing to define your offer. The 4 Ps of marketing are Product, Price, Place, and Promotion, and they are the essential elements of your marketing mix. You need to describe your product or service and its features and benefits, set your price and its value and discounts, choose your place and its location and accessibility, and highlight your promotion and its exclusivity and urgency.
Compelling Copywriting
Use the 4 Cs of copywriting to write your message and offer. The 4 Cs of copywriting are Clear, Concise, Compelling, and Credible, and they are the key qualities of effective copywriting. You need to write your message and offer in a clear and simple language that your target audience can understand, use concise and short sentences and paragraphs that your target audience can read, use compelling and emotional words and phrases that your target audience can relate, and use credible and factual statements and testimonials that your target audience can trust.
Step 5: Design Your Print Marketing Materials
The fifth step in your print marketing campaign is to design your print materials. How do you want your print marketing materials to look like? What are the best formats, sizes, papers, and finishes for your print marketing materials? How can you make your print marketing materials stand out and attract attention?
Designing your print marketing materials is an important step in your print marketing campaign, as it will affect the visual appeal and impact of your print materials. You need to create a consistent and attractive design that reflects your brand identity, message, and offer.
Some of the tips to design your print marketing materials are:
Use AAC’s online design tool to create your print marketing materials. AAC’s online design tool is a user-friendly and powerful tool that allows you to create stunning print materials in minutes. You can choose from a variety of formats, sizes, papers, and finishes to suit your brand and message, and customize them with your own images, colors, fonts, and text, to make them unique and distinctive. You can also use AAC’s online design tool to preview and proofread your print materials before you order them.
Design On Tonnes Of Print Products
If you’re not an expert, reach out. We have a team of graphic designers ready to help you with your campaigns. And we have an extensive of range of print marketing and promo products.
The sixth step in your print marketing campaign is to execute your print marketing campaign. How do you want to distribute and deliver your print marketing materials? When do you want to send your print marketing materials? How do you want to integrate your print marketing campaign with your other marketing channels?
Executing your print marketing campaign is a crucial step in your print marketing campaign, as it will determine the reach and exposure of your print marketing materials. You need to plan and implement a distribution and delivery strategy that maximizes your print marketing campaign’s potential and performance.
Some of the tips to execute your print marketing campaign are:
Order your print marketing materials from AAC. AAC is a leading provider of personalised direct print products, with over 20 years of experience and expertise. AAC can help you design, print, and deliver your print materials with quality, speed, and affordability. You can order your print materials online or by phone, and get a fast and free delivery to your address. You can also track your order status and get a confirmation email when your order is shipped.
Choose the best distribution and delivery method for your print materials. There are different ways to distribute and deliver your print materials, depending on your goals, objectives, budget, and target audience. Some of the common distribution and delivery methods
Consider How You’re Branding
Branding is not just an option; it’s a necessity in today’s marketplace. When we see 10,000 ads a day, you need to brand more and better. But how do you brand more and better? How do you make sure your brand stands out from the crowd and resonates with your target audience?
That’s where AAC comes in. We are your one-stop shop for all your branding needs. Whether you need custom printed products, signage, apparel, or promotional items, we have you covered. We can help you create a consistent and memorable brand identity across all your marketing channels.
We also offer expert advice and guidance on how to brand effectively. Our team will help you define your brand attributes, personality, and voice. We can help you craft a compelling brand story and slogan. We can help you measure and improve your brand awareness and image. AAC is more than just a printing company. We are your branding partner.
At AAC, we believe that branding is not a one-time thing. It’s an ongoing process that requires constant attention and improvement. That’s why we offer a range of services and products to help you keep your brand fresh and relevant. We can help you update your branding materials with new designs, colors, and messages. Our team will assist you launching new campaigns and promotions to attract and retain customers. We can help you expand your brand reach and exposure with new products and platforms.
At AAC, we are passionate about branding. We love helping our clients create and grow their brands. We love seeing the results of our work and the impact it has on their businesses.
AAC are not just a supplier. We’re here to help you brand all of your ventures.
Are you looking for a way to spice up your hospitality or events business this year? Why not celebrate by hosting a Chinese New Year 2024 event with your customers and guests?
Chinese New Year, also known as Lunar New Year or Spring Festival, is a major festival celebrated by millions of people around the world. It’s a time of joy, prosperity, and good luck. And it’s also a great opportunity for your hospitality or events business to attract more customers, increase sales, and create a memorable experience.
In this article, I’ll share with you 8 ways to host a fun and festive Chinese New Year 2024 event for your hospitality or events business, and how you can use AAC’s products to make your event more festive and memorable.
1. Learn and Respect the Culture and Traditions For Your Chinese New Year 2024 Event
Before you plan your event, it’s important to learn and respect the culture and traditions of Chinese New Year. Use this blog (and other resources) to learn more about the history, meaning, and symbolism of Chinese New Year, as well as the customs and etiquette of different regions and countries.
Chinese New Year is based on the traditional lunisolar calendar of China, which follows the cycles of the moon and the sun. The date of Chinese New Year varies each year, but in 2024, the event begins on February 10th and lasts for 15 days until February 24th. This year is the year of the wood dragon, so bear that in mind when designing marketing resources to advertise your event. And in the signs and products at your Chinese New Year 2024 event. We’ll try to teach you as much as possible in this article but we can’t cover it all, so click here to see a fantastic article on the history and traditions of CNY.
Chinese New Year is associated with a vast range of cultural lore and traditions, which vary pretty widely.
Some common customs include:
Cleaning to sweep away bad luck and make way for good fortune. So make sure your venue is clean if you’re hosting an event.
Decorating with red and gold items, such as lanterns, paper cuttings, couplets, and banners, to symbolise happiness, prosperity, and good luck.
Preparing and eating reunion dinners with family members on New Year’s Eve, featuring dishes that have special meanings, such as dumplings (wealth), noodles (longevity), fish (abundance), and oranges. (fortune) Offer these at your event for guests to eat and enjoy.
Giving and receiving red envelopes with money inside, usually from elders to children or from employers to employees, to express gratitude and blessings.
Setting off firecrackers and fireworks to scare away evil spirits and welcome the new year.
Visiting relatives and friends to exchange greetings and gifts, often accompanied by phrases such as “Gong xi fa cai” (Congratulations and be prosperous) or “Xin nian kuai le” (Happy New Year)
Participating in various activities and events, such as lion dance, dragon dance, martial arts, lantern festival, temple fair, and flower market, to celebrate the culture and heritage of China.
Chinese New Year is also related to the Chinese zodiac, which consists of 12 animals that represent different years. Each animal has its own characteristics and compatibility with other animals. The zodiac animal of CNY 2024 is the dragon, which symbolises power, nobleness, honor, luck, and success in traditional Chinese culture.
Learning and respecting the culture and traditions of CNY can help you create a more authentic and respectful event for your customers and guests, as well as to avoid any mistakes or misunderstandings that might offend or upset them.
2. Decorate Your Venue & Design Social Posts with Red and Gold
Red and gold are the traditional colors of Chinese New Year, symbolising happiness, prosperity, and good luck. You can create a festive atmosphere and a positive impression for your customers and guests by decorating your venue with these colors.
Some examples of decorations that you can use are:
Red lanterns and couplets with auspicious words or phrases
Gold paper cuttings of tigers, flowers, or especially this year, dragons!
Red and gold balloons, streamers, or confetti
Red and gold wristbands, lanyards, or cards for identification and access control
This carries over to social media too!
Another way to connect with your audience and grow your brand awareness is to engage them with social media and content marketing. You can create and share relevant and interesting content about Chinese New Year, such as facts, stories, trivia, or tips. You can also invite your audience to participate in quizzes, polls, or contests.
Engaging your audience with social media and content marketing can help you increase your traffic, leads, and conversions, as well as to improve your SEO and online reputation. You can also use hashtags, emojis, or stickers that are related to Chinese New Year, such as #CNY2024, #YearOfTheDragon etc.
Some examples of social media and content marketing that you can do are:
Write a blog post on how to host a fun and festive Chinese New Year event for your hospitality or events business (like we did!)
A video on how to make dumplings, noodles, or fish for a Chinese New Year 2024 Event
A quiz on which zodiac animal are you or how well do you know Chinese New Year
3. Offer Special Discounts or Coupons
Everyone loves a good deal, especially during the festive season. You can attract more customers and increase sales by offering special discounts or coupons for your products or services. You can use a QR code scanner to create and distribute attractive and convenient coupons that your customers can redeem easily.
Offering discounts or coupons can help you boost your sales, increase your customer retention, and attract new customers. You can also use the number 8, which is considered lucky in Chinese culture, to make your offers more appealing and auspicious. For example, you can offer 8% off, $8 off, or buy 8 get 1 free deals.
Some examples of slogans that you can use are:
Celebrate the year of the tiger with 8 great deals!
Save 8% on your purchase with this lucky coupon!
Buy 8 items and get 1 free!
4. Host a Lucky Draw or Giveaway
Another way to generate excitement and engagement among your customers and guests is to host a lucky draw or giveaway at your event. You can offer prizes such as gift cards, vouchers, free samples, or even tickets to your events.
You can use AAC’s roll tickets and tokens to win prizes or organise and manage your lucky draw or giveaway smoothly and securely.
Hosting a lucky draw or giveaway can help you generate buzz, excitement, and engagement among your audience, as well as to collect valuable data and feedback. You can also use the number 8, which is considered lucky in Chinese culture, to make your prizes more appealing and auspicious. For example, you can offer 8 prizes, 8 winners, or 8 entries per person.
Some examples of prizes that you can offer are:
A $88 gift card for your hospitality or events business
Vouchers for a free consultation or service
A ticket to your upcoming event or workshop
5. Serve Delicious and Symbolic Food and Drinks
Food and drinks are an essential part of any good Chinese New Year 2024 event, as they represent different aspects of the festival, such as reunion, abundance, wealth, and longevity. You can impress your customers and guests by serving delicious and symbolic food and drinks at your event. You can use AAC’s product design too to create and display custom menu’s in a creative way.
Some examples of traditional food and drinks that you can serve at your event:
Dumplings, which symbolise wealth and prosperity
Noodles, which symbolise longevity and happiness
Fish, which symbolise abundance and surplus
Oranges, which symbolise good luck and fortune
Tea, which symbolise harmony and peace
6. Showcase Your Products or Services in a Creative Way
One of the best ways to showcase your products or services is to relate them to the theme of your Chinese New Year 2024 event.
For example, if you offer catering, you can feature dishes inspired by the zodiac animals or the colors of the festival. If you offer event planning, you can offer packages that include decorations, entertainment, and catering for Chinese New Year. You can use AAC’s signage and banners store to create and display your products or services in a creative way. Customise your signs with your logo, or create signs and banners themed to your CNY event! And they are easy to customise using our product design tool.
But, be careful not to overload logo’s, brand messaging and promotions over the top of Chinese New Year imagery. This is considered in poor taste. Just make sure you have some subtly and some separation between CNY and branding themes.
Showcasing your products or services in a creative way can help you showcase your brand and value proposition to your customers and prospects, as well as to increase your sales and conversions. You can also use the products or services as a gift or a reward for your customers and prospects, by offering a free or discounted sample, a trial or a demo, or a referral or loyalty program.
Some examples of products or services that you can feature are:
Catering, such as dragon-themed (or other zodiac animals for birth years) cakes, cupcakes, or cookies. You could also include more traditional options that we highlighted above.
Signage and themed banners, aswell as crafting lanterns for branding your event
Entertainment, such as lion dance, dragon dance, or martial arts performances
7. Partner with Other Businesses or Influencers
Another way to expand your reach and exposure is to partner with other businesses or influencers who share your target audience or niche. You can collaborate on joint promotions, campaigns, events, or content that benefit both parties.
Partnering with other businesses or influencers can help you expand your reach and exposure to your target audience or niche, as well as to leverage their credibility and trust. You can also use the partnership or influencer as a testimonial or a case study for your business, by featuring their success story, feedback, or results.
Some examples of partnerships or influencers that you can work with are:
Pick businesses or influencers that are in the same or related industry or niche as you, such as hospitality, events, or tourism
Businesses or influencers that are in the same or related location or market as you, such as local, regional, or global
Make sure the business/influencer that have a similar or complementary audience or customer base as you, such as demographics, psychographics, or interests
8. Send Out Personalised Greetings and Follow-Ups
One of the simplest and most effective ways to show your appreciation and respect to your customers and guests is to send them a personalised greeting card or email before and after your event. You can use AAC flyers and pamphlets for cards and messaging that your guests will love.
Sending personalised greetings and follow-ups can help you build trust, loyalty, and rapport with your audience, as well as to increase your open and click-through rates. You can also include a special offer or a call to action to encourage them to take the next step with your business.
Some examples of greetings and follow-ups that you can use are:
Before the event: Thank you for choosing to attend (our hospitality or events business) for our Chinese New Year 2024 Event. We look forward to celebrating with you soon!
After the event: We hope you enjoyed our Chinese New Year event. We appreciate your feedback and support. Please take this survey and get a 10% off coupon for your next booking!
Alternatively, You Can Create Chinese New Year 2024 Event For Your Team
Don’t forget to celebrate with your team as well. Your employees are your most valuable asset, so make sure you appreciate and reward them for their hard work and dedication. You can organise a team dinner, party, outing, or gift exchange to celebrate with them.
Celebrating with your team can help you appreciate and reward your employees for their hard work and dedication, as well as to boost their morale and motivation. You can also use the team celebration as a learning and development opportunity, by offering a training or a coaching session, a feedback or a review session, or a goal setting or a planning session.
Some examples of team celebrations that you can organise are:
A team dinner, party, or outing at a Chinese restaurant
A team gift exchange, where each member gives and receives a red envelope with money or a gift card inside
You could use this as an oppotunity for team training or going over goals for a prosperous CNY, where each member learns a new skill or improves an existing one related to your hospitality or events business
Happy Hosting
Chinese New Year events can be a fun and festive experience. You can celebrate the culture and traditions of China and CNY with other people, create a memorable experience for yourself and your guests, appreciate and reward your employees or customers, and showcase your brand or business.
But, make sure you do it the right way. All you need to do is to follow some simple steps, and use some of AAC’s products to make your event more festive and memorable.
So, what are you waiting for? Start planning your event today, and enjoy the Chinese New Year with AAC!
